Most modern businesses are taking their business online, especially through the use of WordPress. It allows small businesses to save some money on online marketing as they become their own website designer or online branding agency. WordPress updates, however, can easily overturn any intentional WordPress website attempt into a broken or dead website.
Unlike other website builders, WordPress continuously updates its system, plugins, and even themes. That may be because it’s accessible and mostly free to use. Another contributing factor is that it has a lot of clients and wants to cater to as many as possible. It also wants to keep its website base safe from any cybersecurity issue.
Business owners and independent online marketers alike must pay attention to WordPress updates, especially because they can make or break their business online as their own. As a pseudo-WordPress maintenance agency, you need to learn the steps in updating your site and why, especially if you cater to a lot of online customers or are building your brand online.
How to Update Your WordPress Website
You first need to get acquainted with how to update your WordPress website. You need to backup, update, and test your WordPress website by following these steps:
- First, take a moment to create a backup of all your files and database on your site. Ask the help of a WordPress developer or utilise the website host-provided software to copy and save your site. Doing so will preserve the essential content on your page.
- Once you’ve done the backup, you need to do a step-by-step update. First, you update the core, then your plugins, and lastly the theme. This can be done by clicking “Updates” on the menu of the dashboard.
- Once the update is complete, you can do a test run of your website. It will check if the update was successful.
Why it’s Important to Update Your WordPress website
Now that you have an idea of the process of updating, you need to concern yourself with the benefits of WordPress updating. Here are a list of benefits to updating your website:
Your site is more secure against cyber attacks
WordPress updates are made to protect both the website owners and their users. Developers always look into the welfare of their clients through their updates. That’s why it’s important to update your site to bolster it against potential hacking better.
Your site may be optimised for website traffic
Consistently looking into WordPress updates also allows the seamless user experience of your website. It reflects positively on your brand and may attract more visitors.
Your site can be viewed for a wider range of online customers
Another benefit to timely updates is giving more online visitors the opportunity to check out your products and services, especially to new visitors that may not have been able to reach your site before due to a previous error.
Your plugins and themes are improved
WordPress developers are always looking into what can better the website design and functionality of their general client base. Having these timely updates means reaping the benefits of improved plugins and themes, which translates into an improved website.
Your personal online branding constantly evolves with you
WordPress updates can also give you the chance to look into your content and configure where you can grow. Integrating more effective digital marketing strategies, such as SEO keyword research, and studying your traffic analytics allows you to reconfigure your website design and evolve your brand online.
WordPress updates may be tricky to incorporate into your routine, but it is essential to drive your business forward. It can generate leads and make your business more money in the long run. So, look into WordPress and keep yourself updated to grow your business.
Need some assistance in running your WordPress website? We are your dedicated WordPress maintenance agency in Northampton. Connect with us to learn more!