WordPress 101: Our Guide to Cleaning up and Optimisation

a wordpress website on a computer and phone

Building your WordPress website is essential as it helps you establish your brand awareness, expand your reach, and improve your sales. But to enjoy all the benefits of having a functional website, you have to do all the efforts required to maintain one. You have to clean it up and keep it well-optimised to attract visitors, rank better in search engine page results (SERPs), and ensure its success.

Here are the best ways you can clean up and optimise your WordPress website:

1. Update your themes and plugins regularly

Having an excellent website takes more than just making sure that it has a functional and organised layout, beautiful design, well-written content, high-quality images, and well-produced videos. In order for your website to work properly in the first place, you have to keep it well-maintained. 

Make sure to keep your WordPress themes and plugins updated regularly. This way, you can enjoy new features and critical bug and security fixes, making sure that your WordPress site loads fast, works reliably, and is protected from various security threats. 

While you can do all the updating of themes and plugins on your own with just a click of a button, you may also consider hiring a reliable WordPress maintenance agency for help.

2. Use a quick-loading theme and framework

When creating your website, you should consider its speed. After all, this has the power to encourage your visitors to browse on your website for a longer time, look at your blog posts, check what you offer, and even make a purchase or book services. 

The theme and framework dictate the speed of your WordPress website. To provide your visitors with a positive user experience, you should ensure that your website is responsive and works properly across all devices, make sure that your theme and framework load quickly, and are well-coded. Avoid themes that contain heavy images and scripts as they take time to load. You may collaborate with a trusted WordPress support agency to help you meet your needs and requirements for your website. 

3. Choose a reliable web hosting company

The performance of your website heavily depends on your web hosting company. This means if your web hosting company is unreliable, your website can still perform poorly even after you tried cleaning it up and optimising it several times. Because of this, don’t settle on any random company. 

Do your research and ask for recommendations from people you trust to make sure that you are working with a web hosting company that you can rely on, choosing the right web hosting plan, and ensuring that the resources of your web host address the needs of your website. Doing this gives you peace of mind knowing that your website is responsive and runs as fast as possible.


Your website is one of the most important investments in your business. Therefore, you have to ensure that it runs at its peak performance, and the best way to do that is by keeping it clean and well-optimised. Keep the tips mentioned above in mind to achieve this goal.

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