The digital arena drives industries today in a socially-driven direction as the demand for deeper connections and greater transparency grows. The advent of digitally-oriented channels opens up opportunities to grow your business and build your presence without relying on traditional marketing tools, so there are modern fundamentals companies need to know to flourish amidst the saturated landscape.
It’s true that social media networks are dominating the virtual scene. While setting up a Facebook page can put your brand in front of your target audience’s screens, it’s not enough to solidify your brand’s credibility in the ever-expansive worldwide web. In that regard, websites come out on top as the most important pillar that can lay the foundation for your online presence.
Straying away from its initial novelty during the heydays of the internet, a website has quickly become a necessity if you want to boost your brand value, leads, and sales. But what exactly makes websites essential for businesses today?
1. Websites Improve Your Credibility
Running a business without a website is like carrying a crutch—the lack of web presence cuts your customers off from reaching a reliable source of information when exploring what your business has to offer.
Your website is your number one asset in establishing your business as a credible entity in this modern world, that’s why consumers don’t trust brands without a website. It doesn’t matter if your business solely operates offline—websites help your target consumers get to know your brand on a deeper level, so there’s no excuse to skip out on building your own website.
2. Websites Boost Your ROI and Revenue
70 to 80 per cent of customers search businesses online before deciding to take any action, so you’ll be missing out on a significant chunk of potential customers without a website. Your content can largely influence the user’s entire buying journey, so it has a direct impact on your overall revenue too.
The fact that you have the option to build a website for free means you can establish your credibility without overblowing your budget, allowing you to maximize your ROI and have more opportunities to evoke desired results from your consumers.
3. Websites Increases Your Visibility
Starting a small business can be daunting, especially when it comes to growing and competing with larger-than-life organizations in your niche. Having a website can put you on equal grounds with your competitors since it can boost your visibility. The more traffic you gain with a well-optimized website, the more potential customers you can convert.
The Bottom Line: The Pivotal Role Website Plays in Sustaining Your Business
If the online world is like a real estate marketplace, then your website serves as your company’s digital home. Despite websites becoming a standard in today’s digital world, many small businesses still don’t see their importance. You’ll be missing out on one of the most cost-effective marketing tools today without a website, that’s why it’s crucial to set one up so you can grow your brand in more ways than one.
How Can Fruitbowl Studio Help You?
If you’re looking for a web design agency that can help you establish a strong online presence, Fruitbowl Studio would be your best bet! Our team of experts take time to learn about your brand and understand what your customer needs.
We create compelling digital strategies to breathe life into your brand, so your business can flourish in a competitive digital landscape. Our multi-faceted services range from web design, web hosting, WordPress support, and more. Partner with us today!