Website design affects the user’s experience. A site’s layout, its colours, fonts, images, and functionality can spell the difference between failure and success. However, having a striking website is not the only goal. Neither is conveying the most information about products and services. A web design agency must factor in various matters to ensure that the brand grows its online presence in the best possible way. Here are five myths that people believe about web design and the truth behind each.
MYTH: You Must Fill The White Space On A Website
Web designers will advise you against filling all the white spaces on your website. Open space helps separate content, which provides breathing room to the page elements. White space means an easier read for your visitors as well. In contrast, if you present people with a crowded page, it could be overwhelming and difficult for them to find what they need.
MYTH: The Most Important Page Is Your Homepage
People visiting your website from a search or external links will probably not land on the homepage. They will be coming in through other portals, like blog posts or landing pages. Since more people use search engines and click on paid links today, a significant portion of visitors might not even see your homepage. Instead of focusing on Home, create a cohesive look for all your pages, especially ones you link to external sites.
MYTH: The More Features The Better
Your website’s intricacy or the complexity of your design does not make people want to stay longer. Though web designers might be artists, a website is less a work of art and more a functional space for delivering information. Unless the product necessitates them, steer clear from the transitions and the image-heavy layouts. Always ask yourself why you’re including a feature or presenting information in a particular way.
MYTH: Design Is The Solution To All Website Issues
Design can solve challenges like improving brand experience or putting a customer on a user journey that converts. However, it is not the only solution to your marketing issues. Design is just one part of your strategy; you must consider other aspects like content quality, engagement, customer service, and more. Having a team of dedicated specialists will ensure that you deliver a high-quality customer experience.
MYTH: You Have The Same Viewing Experience As Users
People cannot view your website the way you do. Since you are the business owner, you understand your services and products in a way that customers cannot. Even if you’re just an employee, you still have insider knowledge that helps you understand jargon related to your brand. When building a website, assume that people know nothing about your product or service. For instance, the things you think are a given might need explaining, so come up with a list of “basic” things to know and write an FAQ on them. Think of your product from the consumer’s point of view.
Your website should convey to customers what your brand is about and what you promise to customers in simple, straightforward terms. If people cannot find the information they need, they will likely click away. People with online businesses are familiar with the never ending search for ways to boost traffic and engagement on your website. Following best practices will help your traffic and sales, and ultimately your bottom line.
For streamlined, purposeful websites, get in touch with Fruitbowl Studio. We are a website design agency in Northampton, helping businesses create a memorable online experience for their customers. Get a quote for free or reach out to us for more enquiries!