Why Your Website Needs Fresh Content

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Your website is like a living organism in the ecosystem that is the internet. All the updates made on your website play a huge role in how your brand interacts with visitors, potential customers, and of course, search engines. If your website remains static, search engines view it as “dead” – meaning it doesn’t offer anything new.

You should make sure that your website is updated frequently with high-quality content that a search engine would love. Simply updating it often with new content will bring search engines to your site. Getting professional content management services can help ensure that you get fresh content regularly.

What are the other benefits of having a website that frequently updates with fresh content? Read on and find out:

Fresh Content Means Constant Indexing

Search engines crawl the web regularly, gathering new and updated content. Once the crawler identifies an update on your website, it will be added to the search engine and indexed (i.e. the content is no longer just text on a page, but content that is referenced in search results or on a SERP). The fresh content will also be distributed to the affiliate sites and engines like Google News.

Having fresh and updated content gives your website or business a high level of credibility in Google’s eyes. Your page will be deemed a valuable source of information, and that value contributes to your overall SEO.

Google Is Always Looking for Frequent Updates

Google and other search engines are always looking for fresh content from websites. It’s how they can offer the best search results to users. In fact, Google is constantly updating its search algorithm to provide users with the best search results. Every update is made with one thing in mind – to give users the most relevant, high-quality search results.

Then, it makes sense that Google wants to show its users the freshest content available. Fresh content is searchable content, and Google loves searchable content

More Content Means More Keywords

When you add new content to your website, you are also adding new keywords to your site. Keywords are the first step to ranking in the search results. When you add new content, the keywords naturally change and grow, allowing your website to rank for more keywords than it did before.

When your keyword list grows, the algorithm suggests that search engines are increasingly popular with users. When that happens, more people are visiting your website.

Fresh Content Boosts Your Authority Potential

Fresh content increases your website’s authority potential. A website’s authority potential is an indicator of how Google views this website in regards to its reliability as a source of information.

Google wants to show its users the most accurate, reliable information possible. The more information Google gets, the better it can deliver to the user. For example, if you are looking for a particular type of information and find it on your searched website, Google will rank that website higher than one that doesn’t contain that type of information.


Fresh content plays a huge role in your website’s visibility to users and search engines. If you want to gain more visibility and traffic to your website, then you’ve got to keep it fresh and updated. To ensure that you are always getting fresh content, it’s a good idea to get content management services from a reputable agency.

Fruitbowl Studio offers content management and other digital marketing services that your business can benefit from. Set up a meeting with our team today to learn how we can help you grow online!

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