How to Make Sure Your Website Design Reflects Your Brand Identity

web design

Do you know what your brand identity is and what it really means? Your brand identity is more than just a representation of what your company offers but of the values that it upholds. Similar to your personal identity, it’s what’s going to set you apart from everybody else. 

Once you have figured out your brand identity, you’ll have to take it to your website and the world. But you can’t expect people to resonate with your brand identity if you don’t have a great web design, and certainly not if you’re using a template. 

If you want your audience to get your message as you intended, you have to make sure that every single element of your website design reflects that. But how exactly?

In this post, Fruitbowl Studio, a trusted website design agency, tells you how you can showcase your brand identity well on your website: 

How to Make Sure Your Website Reflects Your Brand Identity

Highlight Your Brand Logo

Even if it’s just one part of the whole picture, your logo is still the face of your brand, and it deserves the center stage. Make sure that it draws the eyes of the web visitor as soon as they get on your website. It should stand out from the background and be designed in a way that it’s easily recognizable to your customers. 

Select the Best Images for Your Website

Are you still using stock photos? It’s time to bid those fake-looking images goodbye. Remember that it’s your brand that those images are representing, too, so choose them carefully. It’s a good idea to hire a professional photographer for some headshots of the staff and photos of actual customers. If you have a brick-and-mortar shop, it’s a good idea to take a few shots of that as well. 

Concentrate on Your Core Message

While the aesthetic element of your website is crucial, it doesn’t mean you should forget about the message you want to send them. Whatever that may be, it should be conveyed clearly on your website. Make room for white space, keep the colors professional, and the overall look clean and uncluttered. Keep things consistent, too. That’s the only way to engage your audience enough for them to see and accept your core message. 

Stop Focusing on What Your Competitor Is Doing

It’s natural to check what your competition is doing, but don’t make the mistake of focusing too much on them, or worse, copying their web design. It’s going to hurt your brand if you do that. Remember that your uniqueness will separate you from your competitors, and that should show in your web design. Just think about it, when you copy your competitor, doesn’t that mean that you believe in them more than you believe in your own brand identity?


As a business, you should not underestimate the importance of having good and consistent branding. By establishing your brand identity and being consistent on all online platforms, not only will you become more familiar with consumers, but you’re more likely to convert them into actual customers and perhaps even loyal supporters of your brand. A seasoned web design agency can help ensure that your brand identity – your core values and what your company is about, is evident on your website. 

Fruitbowl Studio is a branding agency in Northampton that can help you with branding, web design, web hosting, and other services. Let us make it easier for you to establish your brand identity. Contact our team today so we can discuss strategies!

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