UX vs. UI: The Difference and Similarity In Web Design

website design

The terms “user experience” (UX) and “user interface” (UI) are commonly used interchangeably, making it difficult to tell the two apart. Is it possible that they are similar, although they both focus on designing for the end-user and share important ideas? What’s the difference between UI and UX design? 

User Experience (UX) Design

UX is a broad term that includes visual design, information architecture, interaction design, usability, user research, and content strategy. The following occupations are all involved in UX:

  • UX Designer
  • Product Designer
  • User Researcher
  • Content Specialist
  • UX Engineer
  • Information Architect (IA)
  • Interaction Designer (IDX)
  • User Interface (UI) or Visual Designer

A person working in this industry might wear several hats or specialise in one. UX is a three-part design thinking process that includes inspiration, ideation, and implementation regardless of expertise.


Understanding your users, their lives, and the difficulties they confront is the first step in the inspiration phase. UX professionals will next conduct interviews, create empathy maps, and other methods to understand more about the issues. This is an important component of creating a responsive website design for the end-user. It prevents us from designing for our clients and ourselves instead of the intended audience.


This is the stage where you build on your study to produce conceptual ideas and opportunities by experimenting, failing, and trying again. Website designers in Northampton test and refine their ideas based on the responses of test audiences using preliminary sketches, wireframes, user flows, and other tools. This phase is critical since validating assumptions early on ensures a better user experience while avoiding costly rework and prolonged durations.


Prototypes, graphic design, and final products bring ideas and strategies to life at the implementation stage. The consequence of working through the processes of inspiration, creativity, and implementation is an intuitive experience that fulfils user demands while also fixing the initial problem.

User Interface (UI) Design

When working toward a goal, a user interface designer enters the user experience process during the implementation phase and aims to make the user’s interactions with a device or application (e.g., computers, home appliances, mobile devices, other electronics, etc.) as simple and efficient as possible. You might view or interact with the following UI output daily:

  • Information-display windows that are separate from the rest of the screen
  • On a screen, icons or little graphics communicate an action or component
  • Menus for selecting or navigating
  • Widgets for input controls and information and navigational elements (e.g., buttons, text fields, toggles, progress bars, etc.)

The list of possible applications is massive, and it’s likely to include components you’d never consider–but that’s the point. A user interface designer guides the eye through an experience by using compositions, grids, visual hierarchy, spacing, font, colour, whitespace, and other elements to remove any guesswork for the user. 

A style guide on web design in Northampton, which includes standards, principles, and regulations that should be followed for a product or brand’s visibility, may also be used by a UI designer.


So, what exactly is the distinction between UX and UI? Both concepts have separate meanings, but they work together to improve a user’s entire experience with a product or brand. The primary difference is that user interface (UI) design is a subset of “user experience” (UX) design, which is a broader focus and approach.

Fruitbowl Studio specialises in developing websites that help you run your business more efficiently by automating unproductive activities. We offer services like web hosting, WordPress support, and web design in Northampton. Contact us to bring your brand to life! 

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