A business website serves as the face that the company shows to the digital world. As one of the first things that customers see, it helps them form a first impression about the enterprise. Your site can either feel welcoming or unappealing to people, so it plays a vital role in the company’s overall image.
More than just appearances, a business website also shows what people need to know about the organisation. It communicates what the company is all about—from their products and services to their credentials and values. As a virtual “getting to know you” platform, a site often can make or break people’s trust in the brand.
Naturally, businesses want to make a lasting positive impression and capture the trust of their website’s visitors. Customers often want to see a professionally designed website that communicates the soul of a company, and they want a site that resonates with their needs.
Because of the powerful and lasting impact that a site can have on customers, many companies want to know what sets successful web pages apart from the rest. With this, here are some hallmarks of a successful business website:
1 – User-Friendly Web Design
When it comes to business websites, it’s crucial to provide visitors with a smooth and straightforward experience. People visit the site for a reason, and they won’t appreciate being bombarded with walls of text, hard-to-read fonts, confusing buttons, and eye-straining colours. They won’t be able to get the information they want, which will only cause them to run off in search of a better site.
Keep in mind that it’s easier for visitors to navigate through a simple and clean web design. Well-balanced elements, professional-looking images, legible fonts, adequate breathing room, and aesthetically pleasing colours provide the best user experience.
2 – Fast Loading Speeds
Although high-quality images and videos can captivate an audience, it’s best to ensure that your site’s loading speed does not suffer. If your visitors only see a buffering page, it’s not a good look for your business website. Test your page’s performance on multiple devices to ensure that it does not freeze up whether customers use their laptops or mobile devices.
3 – Good Use of Search Engine Optimisation (SEO) Techniques
Search engine optimisation (SEO) allows the website to appear on search engines like Google or Bing. It focuses on releasing relevant, updated content and using keywords to help customers get what they want out of a website. Websites can be created with SEO-friendliness in mind, but they also need consistent updates to stay at the top.
4 – Clear Calls to Action
A website may not reach its full potential if it doesn’t have a call to action (CTA). This seemingly small feature entices visitors to perform a certain action on your website—you can get them to buy something, sign up, book an appointment, or visit your store. CTAs add an active and engaging element to a site and help customers act more decisively.
Consult a Web Design and SEO Agency
A successful business website is key to making a lasting positive impression on potential customers, clients, and business partners. Many leading sites share features in common, such as a user-friendly design, seamless performance, SEO-focused content, and a winning call to action. By keeping these hallmarks in mind, you can better strive to build a digital real estate that reflects your brand’s heart and soul.
Building a successful site is easier and more effective with the help of experts. If you’re looking for a web design agency in the UK, Fruitbowl Studio has you covered. We’ll provide you with design, hosting, and SEO solutions to bring your brand to life. Ready to take your organisation to the next level? Talk to our team today!