Things You Need to Know before Your Website Redesign

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The majority of website ventures begin with the design. While that is apparent in most newly designed sites, a website redesign is another matter. What you should concentrate on is your target audience and the objectives you want to achieve.

Many website owners dedicate a lot of time and effort in drafting a request for proposal (RFP), which is a document that your firm creates and distributes to potential web developers. This proposal explains your website’s specifications, existing difficulties, and company goals. However, no matter how useful it is, the RFP is merely a means to an end. Your goal in a redesign is to make a better website.

In the following paragraphs, you will find some of the major factors that contribute to a successful website.

Set Realistic and Achievable Goals

Set reasonable expectations for yourself, or you may find yourself out of a job or organisation. Each website is distinct, with its own audience and set of objectives. All project stakeholders must agree upon the site’s goals, which should be realistic and achievable.

While there are many websites that target comparable groups with similar purposes, the more unique ones are usually more successful. Their success is usually because they took the effort to select a target audience, understand their needs in relation to the company’s objectives, and create a website that reflects those considerations. 

Improve on Your Website’s User Experience

A successful website is one that was created with a specific user in mind and is designed in such a way that compels people to take action. A user is someone you’d like to attract to your site, such as a new customer or subscription.

You have to identify the user for your specific niche and business in order to redesign your website successfully. After all, you can’t have a good user experience until you know who you’ll be dealing with.

Identify Your Target Audience

In identifying your ideal customer, try creating real buyer personas. You can start by sketching their goals, expectations, problems, and how they will use your website.

Predict what people want to achieve by visiting your site and picture the user journey. What do you think they would expect when they visit your website? Then, anticipate the problems they want you to address—whether it’s answering a query, delivering a service, bringing delight, or something else entirely.

In determining how people will use your website, the where, when, and why can also be factored in. Where will they be when they use it? Imagine their emotional state in these scenarios—whether they’re rushing, frustrated, worried, bored, or some other emotions they might be feeling at that moment.

Pay Attention to the User Journey in Your Website

Your website tells a story about a user’s transformation from an unknown to an avid customer and lifelong client. Plan out their path, taking into account numerous entry and departure points. Be ready for any and all user journey eventualities. 

You’ll prevent user confusion and be better at mapping and constructing a user-friendly website with targeted user action if you do it this way.


When looking for a design agency to work on your website redesign, don’t just pick the first agency you see. Check if they will take the time to learn about your company and your consumers’ needs. Then, ask what digital strategy they will devise to bring your brand to life. 

Get the best custom web design service to take care of your web redesign! We at Fruitbowl Studio specialise in creating websites that streamline your business operations and automate inefficient processes. Book an appointment today to find out how we can make your website better!

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