Why You Need to Switch to a Responsive Web Design Today

woman checking her phone

It’s already a given that more people use their mobile devices to go online. With this, your website should be able to adapt to these changes; hence, you need to ensure it’s responsive on mobile devices, or better yet, across all devices. 

When we say responsive website, it doesn’t only focus on a mobile-friendly website. A responsive website features a design that lets the site adapt to all screen sizes it is being viewed on. Meanwhile, a mobile-friendly website is only designed in a way that looks good on mobile devices. 

So, if it comes to redesigning or building your website to ensure it can be viewed on mobile well without glitches, then you should go for a responsive design. Here are the benefits of having a responsive website design: 

Get More Traffic

Gone are the days when business owners create two website versions—one for desktop and one for mobile. Even though you can see a lot of people who do this, it’s no longer the best solution. With the growing number of mobile users today, maintaining two versions of your website can take a lot of time. In comes a responsive website design that is more efficient. 

With responsive site design, you will be able to save a lot of time and retain mobile visitors. As a result, you gain more traffic. 

Save More Money 

Site maintenance doesn’t come free; so, can you just imagine the amount of money you will pay for if you maintain two versions of your site versus one? 

A responsive web design will ensure your site is accessible across all devices, eliminating the need for having a different version. Relatively speaking, the initial costs of website design is expensive, but it’s going to be worth it. Also, if you think about it, there will be reduced costs because you only need to maintain one website. 

Furthermore, setting up a responsive web design will take less time, which means you’ll have more time to focus on other aspects of your business. 

Better User Experience

In today’s digital landscape, user experience is everything. If you can’t give your site visitors an excellent user experience, then you better say goodbye to your online visibility. 

There are many ways to deliver a good user experience, but one of the most effective ones is your site design. A responsive web design provides a seamless user experience because of the most obvious reason: your website will be viewable across all devices. 

Boost Your Search Engine Optimization (SEO) Strategies

It goes without saying that SEO goes hand-in-hand with your site design. These two need to work together to achieve success. With a responsive web design, you get a chance to rank higher on Google and other search engines, and it can make visitors stick around for a sufficient amount of time to read through your content. 


With all of these benefits, what’s stopping you from having a responsive web design? Catch up with the times and watch your business grow!

Let us do your web design in Northampton. Fruitbowl Studio specialises in creating websites that streamline business operations and automate processes. Contact us today!

Let us help you get your project started.


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