If you want to attract more customers online, you have to make sure your website is in good shape. And the first place you need to look at is your website design.
When you have a bad website design, site visitors will less likely stay on your website and instead go to a competitor. To avoid this, you need to first identify the signs of a bad web design and address the issues accordingly.
1. Slow Loading Speed
A slow loading speed can be a huge turn-off for potential customers, who might not want to wait for your content to show up on their screen. Whether they are on a desktop or mobile device, customers want fast access to the important information they need, and a fast loading speed is a big part of this.
Having a slow site not only annoys customers but also actually costs you money. A study from Aberdeen Group found that customers who have to wait for more than three seconds for the page to load are less likely to buy than those who receive a page in less than a second.
Needless to say, slow loading speed will also lose your search engine ranking, as Google and other search engines look closely at site speed as a ranking signal.
To make your website load faster, you need to make sure that you have the right web hosting for your website. A dedicated server is typically faster than a shared one, but even with a shared server, you can still boost your site speed.
A good rule of thumb is to have a dedicated IP address on your website. Your web host most likely can help you with this, but if you are on a shared server, you can also buy an IP address and install it on your website by yourself.
2. Not Mobile-Friendly
One of the biggest reasons your customers might not stick around on your website is because it is not mobile-friendly.
With the rising number of mobile users, you can’t afford to make your website inaccessible for customers on mobile devices. Today, people are browsing the web on their smartphones and tablets, and if your website does not look good on these devices, site visitors will simply hit the back button and go to a competitor’s website.
To help your website look good on mobile devices, make sure to use responsive design, which automatically adapts your website to different screen sizes.
3. Difficult to Navigate
Another big reason why customers can’t access your website is that it’s too difficult to navigate.
When your website is too difficult to navigate, customers won’t have any trouble leaving it and going to a competitor’s site.
A good way to make your site more navigable is to have pages easy to find. If your visitors can click easily to specific pages on your website, they won’t have any trouble clicking using search engines.
Another thing you can do is to make sure your website has good internal links. Internal links are the links from a page to another page within your website, and they let site visitors browse the other content on your website easily.
Having a bad website design can cost you a lot. It can lose you new customers and can even prevent existing customers from coming back. The good news is you can turn around your website even if it’s currently not working well. And the best way to do so is by hiring web design services.
Improve your website with the help of Fruitbowl Studio. We are a creative web design agency based in the Midlands that offers custom web design services. We specialise in creating websites that streamline your business operations and automate inefficient processes. Book a call now!