Electronic commerce (eCommerce) continues to grow rapidly as more entrepreneurs and customers utilise online shopping services. It’s fast, safe, and convenient. It’s not just the future of commerce anymore—it’s the present reality.
Currently, Shopify is one of the biggest avenues for eCommerce. This eCommerce platform offers a simple but powerful way to set up an online store. It’s also an SEO-friendly platform, allowing businesses to easily and efficiently grow their market. There are plenty of reasons why you should use Shopify for your eCommerce business, and here are six of its main benefits:
1 – You Can Sell Via Many Different Sales Channels
Shopify supports promotions and sales on multiple channels that you can manage all in one platform. The platform allows you to manage promotions and sales on various sites such as Facebook, Messenger, Instagram, and Amazon. This way, you’re not just limited to one site—you can maximise your marketing and sales through Shopify.
2 – You Can Cater to an International Market
Shopify offers a big opportunity to grow your business through franchising. With Shopify, you can open your site to accommodate multiple locations. This allows you to expand your business even at an international level.
3 – Customers Can Use Multiple Payment Options
The platform supports more than 100 payment options, giving your customers the flexibility and freedom to use the payment method of their choice. Catering to an international market is also possible due to its plethora of available payment options. Shopify uses its built-in payment gateway that’s available in several countries, and it doesn’t charge any transaction fees in addition to the standard credit card fees.
4 – You’ll Have Access to Powerful Marketing Tools
Shopify has a wealth of marketing tools that can help you improve your audience targeting, letting you reach out to more prospective customers and clients. It also has a reliable customer relationship management (CRM) system that lets you convert your subscribers and followers into paying customers. Moreover, some tools allow you to create marketing campaigns and employ several marketing strategies such as discount codes.
Shopify’s powerful eCommerce analytics features help businesses track their site performance. With data reports that you can evaluate in real-time, you can plan how you can improve your marketing strategies.
5 – You’ll Benefit From SEO-Friendly Features
One of the biggest advantages of using Shopify for your eCommerce business is that it has features that are great for search engine optimisation (SEO). This means that your Shopify store has good chances of appearing on the front page of search engines such as Google or Bing when people search for your business.
To help your Shopify site hit higher search rankings and draw more traffic, you’ll need to keep your site secure, optimised, and fast. It’s also important to use relevant keywords for your content and product pages. Of course, website design plays a huge role in SEO, so make sure to invest in a design that’s user-friendly and mobile-responsive.
6 – You’ll Receive 24/7 Support
Because Shopify allows you to sell your products internationally, the platform provides you with technical support that’s available 24/7. You can contact support at any time of the day, and you’ll promptly get answers to whatever questions you may have. Aside from around the clock support, Shopify also has some discussion forums where you can learn more about the platform.
Employ the Help of Professional Designers for Your Shopify Website
Using Shopify for your eCommerce store is one of the best ways to start and grow your business. This easy-to-use platform allows you to cater to a larger market and gives you access to marketing tools, good SEO, and 24/7 support. It’s a powerful platform that provides you with boundless opportunities at the tip of your fingers.
Setting your Shopify eCommerce business up for success means investing in great web design and development. If you’re on the lookout for a reputable eCommerce web design agency in Northampton, allow Fruitbowl Studio to help. Our professional design team can help you craft the perfect Shopify store for your business.
With creative and engaging designs, we can help your business grow. Let us help you craft your eCommerce store—get in touch with our team today!