There’s no doubt that the digital landscape is a highly competitive arena. With lots of businesses popping up from time to time, having a website is crucial to help establish your space in the market.
Having a website isn’t enough to boost your business’s online performance; you need to ensure that you’re using it to its full potential to reach your business goals and numbers. With that being said, redesigning your website could be the key to unlock your online potential.
However, giving your website a makeover isn’t easy. In fact, there are a lot of things you need to consider when giving your site a much-needed revamp. From refreshing your brand image to finding a way to bring more traffic and conversions, all the tiny details need to be considered to bring your website to the next level.
With that being said, many business owners work with an experienced web design agency to ensure that all the right techniques, trends, and tools are used to elevate your site’s performance and aesthetics.
If you’re considering a website makeover, keep reading. In this article, we’ll share with you some helpful changes that could help boost your site’s traffic and encourage conversions. Let’s dig deeper!
The Difference Between Redesigning and Refreshing
A business website has a lifespan of 1.5 to 2.5 years, and this will vary depending on your budget, branding, and the industry you’re part of. Besides that, other factors you need to consider are its functionality, if your customers use it, and the different trends in your industry.
Redesigning and refreshing are terms that are often interchanged, but they’re actually quite different from one another. When you refresh your website, you’re merely changing the surface level of the site, meaning a few visual elements, such as typography and colour scheme, but the code stays the same.
When you redesign your site, everything changes — from the user interface down to the coding. This is crucial if you want to improve your website numbers, increase traffic, boost conversions, and garner more sales.
However, refreshing and redesigning a site are important tasks; it all boils down to your business needs. With the help of a credible web design agency, you’ll get to know which site improvement best fits your situation, so it’s best to call in a reliable team.
Crucial Steps When Redesigning Your Website
Step #1: Analyze Your Old Website Design
When you redesign your website, you need to be aware of the elements and designs that don’t work on your current site. With this information, you’ll get to create necessary changes that will help improve the performance of your redesigned site.
When analyzing your site, you want to spotlight various metrics, such as bounce rate, time spent per page, top-performing keywords, conversion rates, and more.
Step #2: Understand Your Audience and What They Need
You’re redesigning your website because you want to ensure it performs efficiently for your target market. Remember — your business website isn’t for you, but your customers.
So when you’re redesigning a website, ensure that you create a space where your audience can learn more about your business and the industry, get valuable information that could solve their problems, make a purchase, and boost conversion rates and leads.
Step #3: Know How Redesigning Can Impact Your Business
Just like any major change and decision, you can’t go into it blindly. That’s why it’s important to understand how these changes can affect your business. In most cases, redesigned websites flourish in the digital marketplace, provided they work with a reliable web design agency and have proper planning.
When you tread blindly, and you’re unsure why you need the change, you’re most likely risking the performance of your website instead of making it better.
The Bottom Line: Working With a Solid Team Can Help With Website Redesigning
There’s no denying that changing and redesigning your website is an excellent piece of work. But working with a reliable team who can help improve your codes, user experience, layout, and visual appeal is a great investment, giving you more benefits for your business in the long run.
How Can Fruitbowl Studio Help You?
If you’re looking for a web design agency to work with, Fruitbowl Studio would be your best partner.
Our team of experts take time to learn about your brand and understand what your customer needs. We create compelling digital strategies to breathe life into your brand, encouraging your business to flourish in a competitive digital landscape. We offer web design, web hosting, WordPress support, and more.
Partner with us today!