If you have decided to partner with a website design agency in Northampton to improve your site’s look, you should know that better things are about to happen. Leveraging the skills and experience of agencies allows you to gain a website that is both visually appealing and up-to-date with the latest design trends. 

That said, there are still things you must do to ensure this project’s success. Particularly, you will need to hold a meeting with your website designer to discuss your requirements. You also have to put together a website design brief that will serve as his reference throughout the project. 

Whilst this may sound like a daunting task, you can turn it into an exciting and productive activity. To get started on the right track, make sure you have these four materials ready:   

1. Your Goals for Your Website 

What is it exactly that you want to achieve through your website? This is something you should truly know and understand first before your meeting. 

To inspire you, here are some common goals businesses owners have for their websites: 

  • To generate enquiries
  • To sell products
  • To book appointments
  • To establish industry leadership or look professional 
  • To build a membership base or mailing list 
  • To attract new employees

You should know where you want to go before proceeding any further. This ensures that, by the end of the project, your web design will contribute to your business goals. 

2. Competitive Analysis 

You do not necessarily need to conduct a full-scale competitive analysis. However, you do need to know who your competitors are and observe their websites’ designs. This will help you and your designer find ways to distinguish yourself from competitors and stand out. 

Whilst browsing through your competitors’ websites, you may also list down the things you do and don’t like about them. Discuss these with your web designer so that he can have an idea of what features to incorporate into the site. 

3. Website Design Examples 

You may try your best to express your idea in words, but you may still not be able to convey them accurately. To save yourself from the stress and frustration, gather website design examples and bring them to the dialogue. It could be a list of five websites with a design and functionality you love. It could also be a snapshot of a particular iconography or imagery that you have in mind. 

The more descriptive you are and the more examples you have, the more your designer will understand what you want to achieve.

4. Your Website Copy, Logo, and Other Assets 

Preparing your website copy or text in advance helps avoid delays during the actual web design process. It will immediately give the web designer an idea of what to work with when conceptualising design elements. 

Aside from the copy, you should also have your logo design ready as this is something that will be included in the web design he will create. If you are a new business or do not have a logo in high-resolution format yet, bring this up with your designer.  

Ultimately, having a brand guideline will help him put together a look and feel that is aligned with your existing brand. However, if you have yet to work on your style guide, don’t worry! You can let the designer know what colours and font styles you prefer to be used for now and they can take it from there.


Working with a web design agency is a smart way to boost your business’ platform. Expert web designers have the skills and experience needed to turn your website into something useful, functional, and aesthetically pleasing. That said, you need to take note of the materials mentioned above and maintain good communication with your website designer to ensure your website design’s success. 

Fruitbowl Studio is an expert website design agency in Northampton. We work one-on-one with our clients to create websites that help them achieve their goals and improve their business. If you want to build a mobile-friendly website and see real results, get in touch with us today! 

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