A Podcaster’s Guide: What You Need for Your Website


Starting a podcast is like starting a brand and a business. If you want to make a career out of it, you need to be on top of your marketing. Your podcast must have its own website. Just like how any brand or business needs one, yours does too. This is one way you can connect to and attract more listeners.

Aside from being a place where you can organise and put all your episodes, your website will be home to everything related to your podcast. You can publish written content, sell merchandise, make bonus content and put anything else you might want to share with your listeners. It creates a platform where you can interact with your audience. 

While social media is also an avenue for this, a website can be a more controlled environment to build a community. Here is everything you need to build your podcast’s website:

1. A Lead Magnet

A lead magnet is a marketing term for any free service, product, or item you give to people in exchange for their contact information. Whatever you choose to publish on your website—newsletters, bonus content, collaborations—you will need a lead magnet to offer your listeners who sign up and provide you with their information. 

Some examples of what you can offer are discounts, exclusive content, a free PDF download or access to your episode archive. The trick is to know your audience so you can give them something they’ll want and value. This is an opportunity to engage with your listeners. You can add value to your content by targeting and offering more value for listeners that make an effort to further connect with you.

2. A Community

Even before you get successful, it’s essential to interact with your audience. Engage them by asking for their feedback, suggestions, and more. Brainstorming and content creation will still be up to you, but you might slowly build a name for yourself in your chosen category. People always appreciate someone they can listen to and work with, even in small ways.

Listeners come for the content but often stay for the community. Your podcast can be what inspires or entertains people, but your website can be where you can all come together and just talk. People value the spaces where they feel heard. Creating a community is a big step in becoming an excellent podcaster.

3. A Sponsor Kit

Apart from a community, sponsors can allow you to start earning from this career. When you finally have brands that want to work with you, it will be best to have all your information clearly and professionally laid out. Show sponsors that your podcast, your brand, and you as a person are worth their investment. This helps make a great first impression. 

Creating a landing page specifically for sponsors means you can get creative. Showcase your best episodes, ad-reads, or your trailer. This makes it easier for them to see if you’re a good fit for their brand. It also guarantees they won’t have to go looking through a lot of content just to get to know you.


Once you start a podcast, it becomes a brand. To find success and attract more listeners and sponsors, you need a well-designed and functional website. The community must also consume more of your content. Your website should tie in smoothly with everything about your brand. If you’re building a brand and a community, it takes an organised start.

Building a website alone can be tricky, especially if you have particular functions and designs in mind. Fruitbowl Studio is a web design agency that can help you. We create the best websites for all our clients! Contact us today to get started.

Let us help you get your project started.


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