The eCommerce industry is a booming business, and more and more businesses now find their way into the online marketplace. Customers are plenty in the digital place, and those who wish to gain a steady loyal customer base need to make a mark in the digital world. Only then can they sell their products and services well, topped with a solid sales funnel to help them gain a steady stream of profit.
Making a mark in the digital world, however, requires more than just the simple process of selling. To become profitable, you’ll need to come up with unique and original content, continuously market the brand, and above all, consistently interact with potential customers.
The question now stands—how can you carry out such demanding tasks? The answer is quite simple—an eCommerce platform, operating as a website. Such platforms allow businesses to create online stores without a hitch, thereby empowering even the smallest business owners to make their mark in the digital world.
Unfortunately, a host of eCommerce platforms have now emerged, making it difficult to choose which one will best suit your business goals. To help you get started, we’ve curated the details on the two most prominent eCommerce platforms—the managed platform and the open-source. Here’s how the two of them works:
The Managed Platform
Managed platforms essentially operate how they’re named—they’re already managed by the experts for you. As the business owner, you’ll be given access to a user interface, along with an admin dashboard that allows you to create, edit, and customize your content to make as many changes as you wish. Codes are almost always unnecessary, as templates are readily available for use.
Managed platforms also make the eCommerce world easier to track, especially for those businesses that do not have a working knowledge of programming and other technical necessities. The website is already hosted by a separate server, thereby allowing you peace of mind and thorough security features. Payment and user information are always guarded, and any issues can be directly addressed by a customer and technical support team.
The Open-Source Platform
Unlike the managed platform, open-source sites are best for business owners with technical knowledge of website development and programming. It allows users greater flexibility, with better customization details possible through coding.
Unfortunately, open-source platforms do not come with a website, and will need to be purchased separately. technical support and customer service are also non-existent, as you will be left on your own to manage server problems. Although you can create a website unique to your business, your server may end up vulnerable to malware, hackers, and other problems.
Work With The Best eCommerce Agency
From everything said and gathered, we can safely deduce that both types of eCommerce platforms come with their own sets of benefits and disadvantages. Choosing one can become overwhelming, and at times, almost impossible to do. With the information stated above, however, making a choice has become entirely possible. Ultimately, it boils down to your specific needs and preferences.
If you wish to make things count, however, a managed eCommerce agency can help. We offer you the best possible eCommerce solution, done through our WordPress CMS. We’ll help make your business easy to grow and better, especially since WordPress comes with an easy to understand visual builder. In time, managing your website will become second nature. Contact us today to learn more.