In the process of building a website in eCommerce, many businesses make the same mistake. They create the website with their business in mind. They fail to account for what their customers need, leaving them unsatisfied or unhappy with the website.
Remember, a website is there to attract users to do business with your company, and if it fails to do that, all the effort and money you put into the website will be for nothing. You have to build a user-oriented and friendly website, ensuring that they are happy to use it!
That being said, there are two critical parts to a customer-centric website: the user journey and the user persona. We will shed light on these two factors to help you understand what you can do to build a customer-oriented website!
The User Journey
A website’s user journey revolves around the path and interactions a user goes through to access what they are looking for. When building a website, your job is to make that journey as simple and interesting as possible. The worst mistake is creating a long and arduous journey that takes users nowhere. This only leads to customers growing impatient with how difficult it is to find what they need on your website, especially if you are a B2B business.
To craft an excellent user journey that gets the user from point A to point B quickly, there are a few stages to consider: the awareness stage, the consideration stage, and the decision stage.
In the awareness stage, your customers are gathering information about what they are looking for. The consideration stage is when they are looking for details. Finally, the decision stage is when they are ready to engage. By crafting your journey to support these three stages seamlessly, you will create a user journey that is relevant to their endeavours! Considering other things, like how they got to your website, can help you create a journey that stays appropriate.
The User Persona
The user persona is essentially a fictional character that represents your customers. It houses characteristics of a person that is most interested in your website, offerings, and more. Understanding user personas is vital to ensure that you know how to engage with your audience through the website. Unfortunately, analysing user personas is not easy, and more often than not, you might find yourself working too much for too few results.
A good way to ensure that you create excellent user personas is to maximise emotional hooks. Feelings play a major role in getting people to visit your website. The focus is on humans, and you should try and avoid going too deeply into statistics, numbers, and so on.
Of course, numbers are essential, but you are not trying to sell to your audience. Instead, you should try to get them interested in the website by hooking them emotionally.
By considering these two key factors carefully in the creation of your website, you will be able to build one that is customer-oriented. If you succeed, it will stay relevant to your users and maximise results.
That said, building a website is no easy task. It takes a lot of research and effort to get it right, and if this is something you cannot do, we highly commend working with expert web designers. Choose designers that are experienced in your industry, and be sure their offers are clear and concise. That way, you can be sure that the website they build for you is relevant to you and your customers!
Fruitbowl Studio is made up of experts in creating websites that automate and streamlines inefficient operations into effective powerhouses. If you are looking for a web design agency in Northampton to build your customer-oriented website, work with us today!