How Design Affects Your Business’s Ecommerce Website

woman shopping online

Physical stores aren’t too different from digital stores. Why? Both serve as actual spaces for your business to accommodate your customers, share information, and provide products or services. 

When you walk down a street and pass by a shop, what’s the first thing you’ll notice? The look of the store such as its branding, identity, and design. This basically lures a customer into the shop and gets them curious about what you’re selling. With that being said, your website serves the same purpose and more. 

Although judging a book by its cover may seem unfair, that’s the harsh reality of websites. When a potential lead stumbles upon a well-designed, responsive, easy-to-navigate website, chances are they’ll convert into customers and try the products or services you offer. 

For this reason, it’s quite essential to invest in creating a well-crafted website to improve your sales, build relationships with customers, and establish yourself in a saturated marketplace. 

So if you’re thinking of making an eCommerce site for your brand, consider working with a web design agency in Northampton, like Fruitbowl Studio, who has years of experience in the digital field. 

Before you step up your digital game, you need to understand how design truly affects your business’s eCommerce website. If you’re curious, read on!

1. Boosts Credibility

One of the most important things great web design offers to businesses is credibility; this is because the design is the first thing people notice when they enter a site. 

When we talk about visual appearance, we mean your product images, advertising components, branding, and web design and layout. And because humans are visual beings, they’ll respond better with appealing visual design. 

Because of this, your web design must match your brand’s personality since you want to leave a good first impression on your potential customers and earn their trust. 

2. Elevate User Experience

User experience is everything when it comes to web design. You want to ensure that you provide the best online experience to customers, and you can do that by making your website easy to navigate and user-friendly. 

Besides that, you also want to ensure that your website is responsive on all types of devices. So running an optimisation check on mobile phones and tablets is essential. Thankfully, a credible web design agency can help you with that!

3. Helps You Stand Out From The Crowd

Besides having a good design, as mentioned earlier, you want to leave a lasting impression on your customers — this is what makes you stand out from the crowd.

Unfortunately, many business owners want a quick solution and opt for eCommerce website templates, thinking they could call it a day. Although there’s nothing wrong with that, it’ll be much harder for you to stand out from a hectic marketplace. 

Working with a web design agency can help you lead the pack in the eCommerce race. They can help develop a design that will help your customers find your products, services, and information with ease. Besides that, they’ll get to incorporate elements that tie well with your brand, improving your online presence. 

The Bottom Line: Design Can Do Loads For Your Ecommerce Business

Having a well-designed website can help improve so many aspects of your business. From your brand reputation to user experience, brand credibility to your conversion rates — everything is connected to your eCommerce website design.

Work With A Web Design Agency in Northampton

Establishing your brand on the digital marketplace can be daunting, but with the help of a reputable web design agency, you’ll be able to leave a long-lasting impression on your target audience.

Fruitbowl Studio specialises in creating websites that streamline business operations and automate inefficient day-to-day tasks. Our services include web design, web hosting, WordPress support, and more. Get started today!

Let us help you get your project started.

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