5 Essential Tips To Successfully Sell Fine Art on Etsy

artist

Etsy is now a well-known online marketplace for various items, including artwork, rare antiques, collectibles and original paintings, drawings and prints. Many artists have made a modest living off of it.

It is a wonderful choice for artists who are just starting to move from selling their paintings locally to selling them online. To get off to a good start, you’ll need to spend some time learning about the platform and how to optimise your business’s potential. This post will explain to you how to do it to begin selling your artwork right now.

Invest in High-Quality Photos

Because customers can’t reach out and touch an item while buying online, high-quality pictures that display them clearly and from several angles are crucial. However, photos in any online site reflect much more than just the item itself; they also represent how seriously you take your business and the general quality of your items. It’s crucial to have a nice camera and lighting. If you’re photographing paintings, don’t forget to use a tripod to ensure that the image is stable, aligned and in focus.

Provide All Necessary Information

Include crucial information about your artwork, such as the material, size and if it’s a one-of-a-kind original or a replica. It’s also good to mention what inspired the work in the description area but keep it concise. Overall, you should consider potential queries from customers and respond to them in this area.

Make Use of Titles, Tags and Categories

In general, these three factors will aid in the discovery of your work. Be particular and detailed when it comes to these three, and pick and utilise terms that shoppers put into the search bar. Etsy offers a few keywords for your tags that you should pay attention to! They are highly beneficial and are based on the audience’s searches for similar items. Without these tags, your work is likely to be overlooked by potential consumers.

Offer Different Price Points

Offering a variety of artworks at various pricing ranges might help you reach a larger audience. It’s important to remember that you don’t have to pander to one type of audience over another. Because people’s budgets vary when purchasing art online, you must ensure that you offer something for everyone. People who can’t afford the expensive items can still buy from you if you provide smaller original works at lower prices. Similarly, you should offer higher-end choices to those who can afford pricey original work.

Don’t Forget the Power of Social Media

It’s crucial not to rely just on Etsy to bring attention to your work. It’s a massive online marketplace with thousands of other sellers offering similar products to you. So don’t be shocked if you don’t generate a lot of sales straight soon on Etsy. However, using social media to advertise your business is one method to be noticed. To attract visitors to Etsy, provide links on your website and Facebook page. Some people also include a link in their Twitter and Instagram profiles.

Conclusion

Etsy is a fantastic platform to start selling your work online. It will enable you to make a living by putting your work out there with only a few clicks. Aside from that, you’ll learn to understand the fundamentals you’ll need to thrive online, such as pricing, customer service, shipping, taxes and effectively promoting items, through this experience.

If you are looking for a branding agency in Northampton to help you sell your art on Etsy, Fruitbowl Studios can offer artist management services. Aside from that, we specialise in creating websites that streamline your business operations and automate inefficient processes. Talk to us now!

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