Essential Elements of a Good E-Commerce Website Design – Part 2

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When it comes to running a business, it’s important that you ride the wave of the trends. This shift comes with a slew of industries switching to digital platforms, seeing as going online effectively reaches a wider range of audiences than traditional marketing solutions. 

With the profound changes in technology, many businesses — big or small — have found that having an eCommerce site helps their businesses in profound ways. With an online website, you get to build your brand, present your products or services, plus connect with key consumers to help promote your brand. 

For this reason, many business owners work with credible eCommerce web design agencies so they can create an effective online website that will not only establish their brand online but help retain existing customers to bring their business to another level. 

In our previous article, we gave you a list of design elements that make an effective eCommerce website. Today, we’ll share more effective design elements to note when designing and developing your eCommerce website. Let’s take a look!

Design Element #1: Contact Information and Feedback Page

As mentioned earlier, having an eCommerce website can allow you to present your products and services by connecting with your target market. Naturally, you need to gain the trust of your customers first, which you can easily do by sharing the complete details of your contact information on your website. 

By presenting different ways to contact your business, you have more avenues to provide customer services and leverage feedback to improve it. However, make sure you consistently monitor your inbox and feedback forms to ensure you provide immediate customer care. 

A reliable eCommerce website design agency will know exactly what information you need to put in and incorporate feedback forms properly to boost your customer’s website experience. 

Design Element #2: Reviews and Ratings 

One of the most important design elements that you shouldn’t miss out on is ratings and reviews on your pages. The great thing about this is that not only are you showcasing your products, but your customers can also rate and review that. This allows them to recommend your products to people who may be interested. 

When you show your target market that you are transparent and encourage constructive feedback, you encourage growth within the brand and create a stronger and more trusting relationship with your consumers. 

Design Element #3: Wish Lists

Purchasing products is a journey, and you want to be with your customer every step of the way. In some cases, a customer may be eyeing a certain product but wants to wait it out a bit. If that’s the case, it’s best to have a wishlist so they can add your product, and you won’t lose a potential sale. 

Besides that, you can even set reminders for customers prompting them to check out their wishlist for a big discount or sale or to let them know that stocks are running low. This way, it’ll push them to buy your product immediately.

Design Element #4: Option to Share Products

There are many advantageous developments in the digital world, and one of the best things about having an eCommerce site is that customers can easily share and recommend your products on different platforms. 

Adding short links to product listings can allow you to share product pages seamlessly through social media sites, chat rooms, and other online platforms. Besides that, ensuring that your site is mobile-friendly will make sharing options much easier and hassle-free.

The Bottom Line: An Effective Ecommerce Website Design Can Help Take Your Business Into Another Level

Seeing as the digital marketplace is incredibly saturated and more competitors are popping, you must have a solid foundation online. With the help of an effective eCommerce platform, you can do just that. 

Collaborating with an eCommerce web design agency will help you create a website that will best represent your brand, provide convenient and quick service to customers, and boost your online reputation, all in one established space. So don’t forget these elements and create a strong and effective site today!

 Who Should I Work With?

Creating a website is not a piece of cake. For this reason, it’s best to partner up with the best eCommerce web design agency in Northampton

Fruitbowl Studio is a digital company that specializes in creating websites that streamlining business operations and automating business processes. We offer web design services, web hosting, WordPress, and more. 

Boost your online performance and work with us today!

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