Digital Marketing 101: 9 Things B2B Websites Should Have

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With the rise of digital technology, B2B websites have found their way at the forefront of eCommerce. They’re beneficial because they encourage users to take a proactive role in the purchasing process by gathering their own information. In addition to promoting B2B brands, these sites also provide comprehensive product data and clear descriptions.

Because of the rise of B2B websites, developers specialising in building B2B websites are in high demand. Even those with amateur website-building skills can do them—it’s just a matter of knowing what to include.

This article lists down things that should be included in a B2B website. Read on below to get started.

#1 – Navigable User Interface

First and foremost, the website needs to have a navigable UI. A navigable UI is easy to use and helps users find quickly the information they’re looking for. If the UI is too difficult to use, users will unlikely stick around for long.

It’s important to note that the UI should be kept simple. The last thing you want to do is make it difficult for users to understand your products simply because you’re trying to stand out from the crowd.

#2 – Something to Attract Interest

B2B websites need to look professional and attract interest. If you’re an entrepreneur looking to build your own business, it’s a good idea to consider investing in custom imagery. Custom imagery will help you stand out because it will further emphasise your brand and identity.

#3 – New Products and Promotions

If your products are constantly changing, it’s a good idea to include information about them on your website. Most of all, it’s crucial for users to see that your products are constantly evolving.

You can also include information about promotions and discounts on your website. Promotions and discounts help save time for your users because it shortens the purchasing process.

#4 – Concise Overview of Products or Services

The products or services you offer should be described concisely. You can build on this description by including an FAQ section for your users. This will help them decide if your products or services are what they need.

#5 – Benefits That Customers Can Get

No matter how well your product works, users won’t be interested if there are still other alternatives out there. For this reason, your B2B website needs to include what your products can do for your users. In addition to highlighting your products, you can also state why they can help your users.

#6 – Photos and Videos of Your Products

Your B2B products or services should be easy to understand. What better way to do this than include photos and videos of your products? Most of all, it’s essential for users to see for themselves what your products can do.

#7 – Calls to Action

You can include CTAs on your website to encourage users to take action. For instance, you can have a CTA button on your homepage. This will help users decide what to do next.

#8 – Clear Pricing

B2B websites should include clear pricing. You can provide a detailed list of your prices or simply provide a list of packages. Since B2B websites focus on selling products, clear pricing must always be present.

#9 – Testimonials

Testimonials are an effective way for B2B websites to boost their credibility. Testimonials provide a more realistic idea of what the products can do. Many people find testimonials to be effective because they provide first-hand accounts.


As the B2B industry grows, B2B websites will continue to offer better features and benefits. For this reason, you need to ensure that your B2B website has the elements we included above. If it doesn’t, you may not generate profit.

Fruitbowl Studio provides top-quality services for website development in Northampton. Our solutions are customised to fit the needs of any business, so we can assure you that goals will be met. Contact us today to learn more!

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