Our Blog

One of the cornerstones of every successful website is continuous maintenance. While it is rather simple to launch your website through WordPress, it doesn't stop there. Keep in mind that WordPress is a system in itself, with things like content, themes, plugins and...

Many young entrepreneurs prefer to use social media platforms as an entryway to increase their business's presence online. Although it's a viable way to gain online visibility, it's not a reliable medium to conduct business transactions. This is why business owners...

Website design affects the user's experience. A site's layout, its colours, fonts, images, and functionality can spell the difference between failure and success. However, having a striking website is not the only goal. Neither is conveying the most information about...

Having a clean, simple website design is practically a necessity today. Some people think this clashes with one of the main goals of digital marketing: to produce as much relevant content as possible. Any website design agency will tell you that it can be challenging...

As a business looking to survive the cutthroat competition, you need to constantly find ways to stand out. You need to actively discover strategies that will help you distinguish yourself from the others and successfully attract prospects.  One effective way to...

Now that the most wonderful time of the year is here, people are making the mad scramble to complete their shopping lists. Most people don’t start on their gift-shopping until well into the season, providing you with a golden opportunity to attract as many customers...

Your branding distinguishes you from other businesses, showcases what you offer, and gives you the opportunity to make a memorable first impression on your target audience. It represents your company and shows how you wish the public to perceive your brand.  With...

Nowadays, every business functions online, so if you haven’t yet published your website, you’re already missing out on thousands of customers. More than just your digital inventory, your website is where you get to make an impression. However, you aren’t going to make...

Every project needs some way to measure performance to know how well it is working for you. Finishing a website is a satisfying accomplishment, but you should know that the work does not stop there. You need to continuously check and observe how else you can improve...

Web design is not always an intuitive process, as designers don’t always know exactly what you want unless you thoroughly explain it. In their field, time is money, and when you contact a web design agency for their services, you’ll want everything in line. Giving your web designer an easier time will ensure that you get the best out of their work and that these are met on time on par with your standards.

Branding isn't a walk in the park; you need to invest a lot of time, put in thoughtful and meticulous work to create effective branding that will help share your business's story as well as stand out from the crowd.  Branding is a constant job that does work on...

While many people know how to write, copywriting for online marketing requires more than simply stringing together some words. Marketing copy isn’t merely words used to promote your business. It must be simple, clear, and concise and create a lasting impression on...

If you have decided to partner with a website design agency in Northampton to improve your site’s look, you should know that better things are about to happen. Leveraging the skills and experience of agencies allows you to gain a website that is both visually...

In today’s digital age, it’s not enough that your business has a website. Remember that the site isn’t solely an online representation of your company to promote your brand and sell your products or services. It’s more of an online store that upholds your business...

Setting up a business online can be a significant leap into new territory. Branching out to spaces beyond your comfort zones as a business owner can make you commit avoidable mistakes. This is why you need to be sure about your choices before you commit to them....

The thought of creating your website’s written content on your own can be tempting as it can considerably cut down your costs. You may think you have the skills needed, but copywriting is more than just stringing words together to market your goods and services. Good...

Contrary to what you assume your product pages will tell you, your most-visited interior web page is most likely your “About Us” section. No matter the size of your business, prospective buyers will be keener to find out about your brand more than you think. Remember:...

Things quickly change when it comes to web design and development. The hype for a particular design trend may die down in the next few months or so, allowing new trends to rise and take the spotlight.  This is something that you must acknowledge and act on as a...

Creating an effective marketing strategy goes beyond running campaigns and advertisements. It’s also about packaging your business in a way that blends your products or services, ethos, and principles together while resonating with customers on an intimate level. It’s...

There are over 7.5 billion people in the world, and over half of them are online. Among billions of internet users, more than half of them or 53% are using their mobile devices to connect. More and more people are using their phones to get access to information, shop...

The advancements in technology have grown tremendously over the past few years, and there are no signs that they are going to stop. There are plenty of updates coming to the Internet, and if you have a website, you must ensure that it can survive the changing times....

While countless blogging platforms have come and go, one of them has seemingly stayed consistent in terms of online presence and evolution with the times. If you have ever tried to make your own blog, or if a school project required it, you have likely come across...

Creating a website is a meticulous and tedious task. You need to work with a web design agency that can help you create your website. Several elements go into designing and developing the interface of your site, prioritising an excellent user experience for your...

After setting up your website, you might be thinking about how you can enhance the effectiveness of its website design. You probably have many excellent ideas, and you can’t wait to make them a reality. However, performing such enhancements might not be as easy as you...

When it comes to running a business, owners are expected to have a website alongside their social media platforms, so consumers can have a closer look at your products and services. For some who do have all of the above, you still need to make sure your website looks...

The e-commerce business has been on the rise in recent years. Whether Amazon, Shopify, Magento, or a personal website, companies or individual entrepreneurs ought to have an online platform to promote their products or services. While some market their brands on...

The pandemic brought humongous changes to people’s lives. One significant transformation it brought is the emphasis on the importance of online shops. Because of the stay-at-home guidelines in most parts of the world, more businesses have gone online to cope with the...

Building your WordPress website is essential as it helps you establish your brand awareness, expand your reach, and improve your sales. But to enjoy all the benefits of having a functional website, you have to do all the efforts required to maintain one. You have to...

Most modern businesses are taking their business online, especially through the use of WordPress. It allows small businesses to save some money on online marketing as they become their own website designer or online branding agency. WordPress updates, however, can...

One of the more convenient ways to start a business in today’s age is to create an eCommerce website. With a majority of consumers now having basic access to the internet, selling your products online has now become an incredibly effective and viable option, which is...

eCommerce is a difficult field because of all the competition and logistics involved in running a business. True for all businesses, a website that is well-designed and optimized for customer’s use is an essential tool that can aid in the growth of your company and...

In today’s age, a business is only as good as it’s visibility, which is why marketing is incredibly important. While traditional marketing solutions will always have reasonable results, the advent of the internet has given special importance to the development of a...

Starting an e-commerce store is challenging. When building your site, you would need to consider a lot of things, such as your store name, marketing and selling process, and especially your platform. Your website is your starting point, so you should make sure to...

While the rest of your marketing campaigns are important, nothing is more crucial than ensuring your website’s quality is top-notch. It serves as your firm’s storefront, the blueprint that serves as the main attraction your potential customers can interact with. ...