What makes a good website?
It’s common knowledge that the website is the backbone of every business’s online presence, which is why much effort and attention is put on its creation. From its conception and design to its launch and optimisation, companies invest in every tool available to boost their user experience and increase web traffic and conversions.
All of these components are essential to building a good website. Your website should have impressive navigation, attractive visual design, and excellent content—all while staying on brand. Although these are vital to creating a great website, there is one thing you can’t forget about: accessibility!
Being Accessible Online
The great thing about the internet is its accessibility. No matter who you are or where you are in the world, you can search, watch, and read anything on the web space! Being universal and accessible to all drives people to the world wide web—and it is what keeps them there.
You may think that once you have a website, it’s ready to be accessed by your target consumers, and it is that easy—but also, at the same time, it’s not!
One of the first few things you need to establish your website is web hosting, which allows you to post your website on the internet. You must have already done your research, explored different web hosting agencies, and found a cost-effective option: free website hosting! What a good deal, right? You get to store your website’s files on a server at no cost at all. Now, you don’t need to worry about it.
Or do you?
Free Web Hosting—What’s the Catch?
“Free” doesn’t always mean good, especially when it comes to web hosting. You may not have to pay for anything in exchange for the web hosting service, but it will still cost you in more ways than you think. There will always be a catch, especially when no payment is involved.
What exactly are you trading just to save some money?
The fact of the matter is that everybody needs to make money, including the web hosting agencies that offer free web hosting. Free web hosting services are far from perfect; you will have to put up with many things, such as distracting ads, inconsistent branding, and, most of all, frequent outages.
How “Free” Affects Accessibility
Besides other issues, poor website uptime is the most damaging problem that free web hosting has.
Website uptime refers to the amount of time your website is available to your users. 100% uptime is the goal, but you shouldn’t expect to achieve this with free web hosting!
Free web hosting services means you’ll have to put up with all of the technical problems, maintenance, and outages—which results in an inaccessible website. Maintenance is normal, and you can’t avoid technical issues; but when there are frequent outages, it becomes troublesome and costly. When your website is always down, you will lose much more money than you think!
Improve Accessibility with Professional Web Hosting
Don’t sacrifice your website for the inviting “free” deal because those offers are never as free as you think! To achieve success, you need to know where to put money where you should. In this case, if you want to keep your website accessible to users 24/7, then you’ll need to invest in a well-respected paid web hosting provider.
Professional web hosting agencies, such as us here at Fruitbowl Studios, can promise you what free web hosting can’t—reliability. With professional web hosting, you can be assured that your website will be available to anyone at any time and anywhere, without worrying about outages. When you have much higher website uptime, it will only be a matter of time before your web traffic and conversion rates increase!
Your website is the backbone of your brand’s online presence, so you should ensure that it will provide a positive user experience for your visitors. To achieve this, you’ll need excellent web design and development, but also professional web hosting! When you have all of these, you will have a high-performing and accessible website that’s sure to drive customers and profit!
Do you want to grow your business online through WordPress? Leave it to us at Fruitbowl Studios! We are a Northampton web hosting agency that brings brands to life with creative websites and engaging branding. We offer a fully bespoke service that can be tailored to your brand and business. Connect with us today to get started!