There are over 7.5 billion people in the world, and over half of them are online. Among billions of internet users, more than half of them or 53% are using their mobile devices to connect. More and more people are using their phones to get access to information, shop for goods and services, and connect with other users.
Creating a mobile-friendly website should be a priority for any business owner. Without an easy to use and fast-loading site, you could quickly lose the interest of half of the internet users who are viewing your page through their phones. A mobile-friendly site also ensures your customers can access your site from anywhere and at any time.
If you haven’t optimised your site for mobile, here are several things you and your web design agency can do:
Pick a reliable hosting service
Fast loading times are crucial when it comes to mobile-friendly design. Users tend to abandon websites that take longer than 5 seconds to load. Good site design is especially necessary on mobile when people are in a hurry, and they need access to information immediately. Make sure your hosting plan can meet your loading time requirements. Upgrade if necessary, or migrate to a cloud-based hosting provider that can guarantee better download speeds.
Use a simple layout
To make full use of the limited visual field of a phone, avoid complicated site design. Arrange elements vertically. Instead of having a navigation bar across the top of your page, opt for a drop-down menu on the side. You should also optimise your photos for portrait orientation since most mobile phones and tablets view content in this manner.
Mind your font styles
Today, the average size of a mobile screen is the length of your hand, spanning from your wrists to the tips of your fingers. This size is undoubtedly more significant than the phones of yesteryears. However, you still need to be mindful of your choices for font size and style to maximise your site’s readability. Consider a minimum 14-point text size and limit your types to one or two distinct fonts so you don’t force users to squint at their screens.
Streamline content on your home page
Your mobile site can look completely different from the desktop version, with only a few branding elements to tie the two together. A cluttered space can be challenging to read and navigate. Prioritise critical areas that your customer needs to see to continue their buying journeys, such as product catalogues, service menus, and contact information. Use page insights to determine which pages people frequently access on mobile devices, and place buttons that make it easy to access them on the phone version of your site.
Conduct periodic testing
The best way to determine if you have a mobile-friendly site is to test it periodically. Every time you introduce new features or make updates, conduct a pretest before going live. Test on both iOS and Android devices, and have your web design agency address any flaws before you publish.
Converting traffic to transactions is the goal of optimising your site for mobile access. The internet is a highly competitive arena and boosting your visibility, whether on search engines, third-party ad placements, or social media sites can only get you so far. Once they reach your website, you need to provide a streamlined, easy-to-use, and quick-loading platform to complete the customer’s final journey through the sales funnel.
Are you in need of a web design agency in Northampton? We can help your e-commerce business succeed with streamlined content and hosting services. Visit our site to start your project today!