5 Critical Web Design Elements Every Professional Website Needs

web design planning

If you’re a business owner, having your own professional-looking website is perhaps one of the most potent tools an entrepreneur could ever have to market their business. Not only will a high-quality website draw new visitors to your brand, but it can also keep them coming back to pick up your products and services again and again. 

If you’re planning on hiring a website design agency, then you need to know what you have to factor in to make your website design a great success. To point you in the right direction, here are five key elements of a high-quality website that every brand needs to have.

Clear Site Navigation

Having a user-friendly website with clear navigation helps visitors easily find what they are looking for. If your website architecture doesn’t make sense to an average user, then you might as well just stick to a social media page! 

Clear site navigation is key to having a good user experience. Knowing that everything is just one or two clicks away can have a huge impact on how your visitors would navigate through your website.


It’s easy to get lost in everything you can think of putting on your website. With a web design being as flexible as it can be, the possibilities are endless! However, it’s always best to stick with a clean and simple look on your website. 

Do away with all the little widgets and features that you don’t need and remove anything that could distract your visitors. Keep things simple for the most part, and stick to your fundamental goal of converting visitors into paying customers!


Going for a simple look doesn’t just involve decluttering your site of overly complex widgets and apps. It also requires that your content is readable and easily digestible! Gone are the days where long stretches of text and walls of paragraphs ruled the interwebs. Now, keeping text short but substantial is what every web design agency should aim for. 

With people’s attention spans growing shorter and shorter every year, you need your content to be readable and interesting enough to sustain their attention. Shorter sentences, paragraphs, and active verb forms are your friends here. 

No Annoying Advertisements

Continuing the trend of keeping things simple and less cluttered, let’s talk about advertisements on your website. 

While ads may be a nice form of income for you, they aren’t exactly everyone’s cup of tea. When users are bombarded with ads when they land on your page, it won’t take long for them to realise that they’re better off with another website or brand. 

Limit the number of ads on your page as much as possible, especially those popup ads that obstruct your user’s view of your website. If ads are just a tiny percentage of your profits, it’s best to get rid of them altogether! Instead, focus on other income-generating aspects of your business.

High-Quality Content

If you want to engage your audience and offer something valuable to them for free, there’s just no alternative to high-quality content. Out of all the marketing tools at your disposal, content marketing is one of the best and most effective tools to use. 

Content is suitable for delivering information to your audience and engaging them. It’s also an effective display of your expertise in the particular field you’re in.


There are many more essential elements that make up a good website. But by just following these few examples, you can already make a website that can help you drive more visitors to your business and deliver excellent results. If you’re still unsure how to implement these elements, it’s best to hire a professional website design agency to help you out.

Fruitbowl Studio is a creative team of digital experts in Northampton with the goal of bringing your brand to life in the digital world. We are not just your average web design and branding agency! Our team offers a range of digital services, including graphic design, WordPress support, as well as web design and development. Start your project and partner with us today!

Let us help you get your project started.


We love our inbox – drop us an email


Stalking us? Use this handle to find us
on the interwebs

Don’t be afraid, say hello!