As every online business knows, their website is the foundation on which their success is built. Now, consumers turn to online businesses for information and shopping to avoid the health risk that comes with physical shopping due to the COVID-19 pandemic.
Now more than ever, the need for excellent web design is even higher as the market has become more saturated. Remember that a well-designed website can make a brand stand out from the rest of the competition. However, if you commit web design mistakes, it can significantly hurt your business’s chance at success.
In this article, we will share five common web design mistakes that you must avoid at all costs, and how a trusted web design agency in Northampton can help:
Mistake #1: Not Recognising the Importance of Intuitive Navigation
This mistake often happens when you skip steps in the planning and wireframing stages. When you don’t configure the menu and navigation layout properly, you will have a problem later. As a result, website visitors won’t work hard to navigate your website because they can find the information they need elsewhere.
Make sure you plan for navigation for all device types and sizes. For instance, when you create a website for mobile users, be sure to opt for a hamburger menu as it works better for smaller screens. If you have multiple pages, you must also categorise related ones together and arrange them hierarchically for more intuitive navigation for the user.
Mistake #2: Cluttering Your Website with Excessive Content
Some web designers and web owners tend to get carried away with all the design elements and content they want to put on a page, afraid that their audience would find their website lacking if they don’t. However, as any seasoned web design agency will tell you, there is such a thing as too much when it comes to content and design.
When a page looks cluttered, it becomes confusing and overwhelming to the website visitor. What you can do is divide the website interface into individual web pages containing specific content – one for product information, one for reviews, one for info on the company, and more. As such, your content pieces will be easier to digest when you provide them in small pieces.
Mistake #3: Use of Generic or Irrelevant Images
Sure, stock images have always been used on websites, but that doesn’t mean you have to continue with this practice. Images play a big part in web design as one incredible photo can convey your message in a glance, which is why you must pay attention to the images that you use.
Ensure the images are of high quality and relevant to your message and your brand. Although the may be powerful, keep in mind that the wrong photos can quickly turn off and drive away potential customers, so choose images for your website widely!
Mistake #4: Overusing Plugins
Sure, plugins are amazing, but it is possible to overdo it. Any reputable WordPress maintenance agency will tell you that there are disadvantages to using too many plugins. One of them is that it slows down the website, which is bad for you as Google and your audience hate slow-loading pages. Another potential problem is that there may be conflicts with other plugins, your CSS structure, and WordPress. Ensure that you use only the essentials and ensure that your website is constantly monitored so that any problems would be detected and addressed before your customers find them.
Mistakes #5: Not Designing with Multiple Languages
When the brand’s target is a global market, it is imperative that you build a website in multiple languages to cater to all your potential customers. You may even add some voice interface-based features that will help you keep up with the market changes in different countries. Remember that the consumers are now shifting to voice-based searches, so if you want to give accessibility a boost, be sure to design your website for those types of searches in multiple languages!
In the world of eCommerce, where the best websites win, you need to ensure that your web design is as flawless as possible. Avoiding the five mistakes mentioned above is your first step towards that perfect website, and the good thing is that these mistakes are easily identifiable and even easier to address. If you’re having trouble handling your website, you can always ask for the assistance of a website design agency!
Fruitbowl Studio is a web design agency in Northampton that can ensure your website is designed and optimised to deliver the results you are looking for. Our team offers web design, web hosting, and WordPress support, among others. Get in touch with us today to learn more about our services and request a free quote!