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The e-commerce business has been on the rise in recent years. Whether Amazon, Shopify, Magento, or a personal website, companies or individual entrepreneurs ought to have an online platform to promote their products or services. While some market their brands on social media channels, such as Facebook, Instagram, or Twitter, a few others pay for a website hosting service, such as WordPress. 

One thing’s for sure, though, having a visually appealing and highly functional e-commerce website can make a difference in helping your business grow and flourish. Here are four web design tips you ought to incorporate into your e-commerce website.

1. Brand consistency

One vital aspect of an e-commerce store is its proper branding. Branding is using icons, symbols, and design elements that are associated with your business. It entails the process of building your brand image and identity. However, a far more critical aspect is having brand consistency across all your web pages. Be sure to think about how you would present your brand when creating a logo, web page designs, and content elements. It’s best to hire a branding agency that can help you implement a successful branding.

2. User experience (UX)

Another important consideration is the user experience, which pertains to how visitors look at and feel about your web pages. This factor will make or break their decisions, whether to stay on your site or bounce out of your web page, whether to purchase your product or not to get converted at all. Some factors that contribute to UX include a structured interface, fast loading page, minimalist design, and valuable content. Be sure to strike a balance between aesthetic appeal and functional value.

3. Easy navigation

The navigation on your e-commerce website should be pretty straightforward and relatively easy. You don’t want to make things complicated that will make your users frustrated and impatient. Allow customers to seamlessly scroll from the top to the bottom of your webpage. Ensure that it’s smooth-flowing to navigate from one webpage to another. You also have to factor in the menus, buttons, and search fields that are readily available on your site. Don’t forget to use calls-to-action (CTAs) to keep users adequately guided.

4. Crisp content

It’s essential to differentiate an online store from a brick-and-mortar store. With a physical store, customers can see the products up close and personal. However, the struggle is real when purchasing products online. To make it convenient for the users, ensure that you publish crisp pieces of content, whether texts, photos, or videos. Make sure to post detailed yet concise product descriptions. Ensure that the images presented or product videos are of good quality.

Conclusion

Website creation and development can be a little tricky. To make it work for your e-commerce business, consider the following—brand consistency, user experience, easy navigation, and fresh content. Find ways to integrate all these variables into your e-commerce website, and you’ll be amazed at how your business will grow and succeed in time!

We’re an e-commerce web design agency in Northampton specialising in web design, web hosting, and WordPress support. If you’re looking to integrate effective web design for your e-commerce business website, get in touch with us today! 

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