As a business looking to survive the cutthroat competition, you need to constantly find ways to stand out. You need to actively discover strategies that will help you distinguish yourself from the others and successfully attract prospects. 

One effective way to do this is by building a great website design.

A great website design will help you not only attract but also satisfy today’s tech-savvy consumers. Furthermore, it will enable you to create a pleasant and memorable user experience for your visitors.  

If you aren’t quite sure how to go about this, we have got you covered! In the sections below, you will find four key elements you must work on to create a web design that converts: 

1. Website Branding 

One of the first things you need to remember is that your site must also reflect your corporate branding. This means that your website design must exhibit your company’s mission as well as your brand’s values. It must also utilise your brand’s official font styles and colour palettes across all pages. 

On top of that, it must include the following features: 

  • Logo – You must place your remarkable logo on the same spot on all your pages to help build brand recognition. 
  • Headline – Your headline or call-to-action can spell the difference between a bounce and a sale; considering this, you must word it strategically and place it where it is easy to spot. 
  • Images and Graphics – You need to have high-quality images and graphics in your web design can help capture your visitors’ attention. 

2. White Space 

Aside from becoming increasingly savvier over the years, consumers have also become more impatient. They want everything that they need in an instant—including information from your website. 

Considering this, you need to see to it that your website isn’t crammed with too many details and elements. One effective strategy around this is to create enough white space and use margins and padding. 

These seemingly minor features do wonders in guiding your visitors to focus on the actual content. On top of that, they help minimise distractions, ultimately providing users with a hassle-free and convenient user experience. 

3. Organised Navigation 

Your navigation bar is a crucial component of your site. Most of the time, it’s what helps your visitors look around your website effortlessly and painlessly. 

Considering this, you need to invest your time and efforts in building an organised and functional navigation. Create subcategories of your pages wherever applicable, and see to it that the menu labels are clear. Doing these will enable you to make navigation around your site much easier.  

4. Fast Page Load Time 

If you want to achieve a website that truly converts, you will need to improve its loading time. 

As mentioned earlier, consumers have become more impatient over recent years. They want to get the information they need as fast as possible. Considering this, if your website does not load within three seconds, they’ll likely exit and go to your competitors instead.

Some simple steps you can take to cut down your loading time is to use smaller images, compress your content and minimise HTTP requests. If you are not confident in handling these tasks on your own, know that you can always enlist the expertise of a web design agency!  


If you want to stay competitive in the industry, you will need to pay attention to and invest in your site. Particularly, you need to develop a website design that is not only visually appealing but also functional and easy-to-use. On that note, getting started by working on the four elements mentioned above will put you on the right track and position you for success. 

Fruitbowl Studio is a web design agency in Northampton specialising in creating websites that streamline business operations and automate processes. If these sound like what your firm needs, please don’t hesitate to give us a call or get a quote today! 

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