For the uninitiated, there’s one basic question that many businesses starting a website ask: “What’s the difference between average and superb web design?”
The answer can be found in the execution. With millions of websites competing for the attention of the same target markets across the globe, your website design is going to need more than just five pages and a cool layout to gain good traction. A good web design needs the ability to grab attention and take into account the website’s user experience.
Check out the four elements that any excellent web design agency in Northampton includes in their web design execution:
1 – Clearly Defined Value Position
People go to websites with a specific need in mind. Whether it’s a product or service, they should be able to tell what it is that you’re offering at a glance. If the average person can’t figure out what your website is about just by looking at the content above the fold, you have already lost a potential customer!
Great web design focuses on who the website is for and what value can it bring to them. It highlights what the brand offers and what you can expect in the rest of the site, leaving no room for confusion or alternate interpretations. The value position is often found right away on your screen without the need to scroll down for complete information. If you don’t give them clear and concise information right away, users might not give your website the time of day.
2 – User-friendly Navigation
Another element that web design takes into consideration is the navigation. Once the value position is clear, and the user knows what to find on the website, the rest of their experience should flow just as clearly and smoothly too.
If a user has to go page after page just to get to the “contact us” page, only to find that they have to call a phone number, then their inconvenienced experience might just leave a bad impression on your customer service. The harder you make it for them to get to the finish line, the less willing they become to push through with their purchase decision. Make sure that your design directs them to the right pages from the onset!
3 – Quality Graphics and Content
If it looks like spam, it probably is!
The internet is a highly visual medium, which is why design is a factor in your website’s authority and gives your service an aura of authenticity.
Websites with low-budget graphics have often been the centre of ridicule or alarm. Low-quality images or badly written text may give the user the impression that the website was a quick page developed by scammers. Even websites with a DIY look can give off that vibe, which is why most businesses or establishments go to a professional web design agency for fully customised designs and well-sized and edited graphics.
4 – Logical and Direct CTA Path
Good website design ultimately helps users get to the Call-to-Action stage right away. Websites, especially e-commerce sites, are conversion-driven. You can make a website that is cool and easy to figure out—but if it’s not making sales, it’s not worth your time and money keeping it up. Design can aid in making products more appealing and more convenient for users to get to check out.
Web design entails more than just beautiful aesthetics—it requires a lot of intense planning and effort to execute a web design that will convert! It is for that reason that you need to pay attention to your website’s design. By keeping the abovementioned tips in mind, you’re one step closer to establishing a more relevant position in the online market.
If you have the plan and vision of a great website, but don’t have the skills to put it up on your own, then partnering with a professional agency is your best move. Fruitbowl Studio is a web design agency in Northampton that can help you execute an amazing website to kickstart your online business. Get a quote from us today!