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In today’s age, a business is only as good as it’s visibility, which is why marketing is incredibly important. While traditional marketing solutions will always have reasonable results, the advent of the internet has given special importance to the development of a website for the promulgation of a business.

While it’s one thing to have a website created, it’s another thing completely to have it set-up online. This is the importance of having a decent web hosting provider—in order to make sure that your website is accessible online, no matter the traffic. Through their services, you can java your website up and running for all your potential consumers to patronize.

To help you in this regard, here are three basic things to look for when searching for the best web hosting provider for your business website.

Scalable Options

What many small businesses and startup companies tend to neglect is the importance of scalability. Understandably, when you start out small, you won’t need that much space or resources; but as your business gains traction, you will need more to keep up with the demand.

The same goes for your web hosting solutions. Make sure to have multiple choices that will give you an option to scale your plan later on. This will include having options for either shared hosting or dedicated hosting solutions. This, in turn, can help ease your mind when you get bigger—allowing you to transition better to a bigger plan without getting your website out of commission for even a short period of time.

Secure Servers

No matter how little the information is on your website, ensuring security is a major requirement from your web hosting provider. Basic protection from phishing, malware, and viruses is necessary, as this affects your consumer’s experience in dealing with your brand. Besides this, protecting your website from DDoS attacks is also crucial, as this is one component that keeps your website up.

Beyond these, however, a secure website also ranks higher on major search engines. Having basic things locked down, such as security certificates, are more desirable for users—which is why these are prioritized by search engines in their search engine results pages.

Good Support

One of the most crucial markers of a good web hosting service is their capacity to provide service support for their clients. No matter how reliable a system is, knowing that there’s some form of support just in case of an issue is a big benefit for consumers. 

Choosing a hosting service with 24/7 technical support is one of the best choices you can make. This ensures that no matter when a crash or issue happens on a server, your provider can handle it within a decent time frame. 

Conclusion

When creating a business website, it is crucial to choose the best web hosting provider to support you. By looking into these three factors, you can make an informed decision as to which best suits your business and your budget. This, in turn, will assure that your website is always accessible, no matter the time or the situation surrounding your servers.

Are you looking for a reliable web hosting agency in Northampton? At the Fruitbowl Studio, we provide you with end-to-end digital solutions and support for any of your website’s needs. Get in touch with us and see what service best suits your needs.

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