Things quickly change when it comes to web design and development. The hype for a particular design trend may die down in the next few months or so, allowing new trends to rise and take the spotlight.
This is something that you must acknowledge and act on as a website owner. You can only experience significant success from your site if you learn how to adapt to these changing trends tastefully. On the other hand, letting your website fall behind and refusing to give it its much-needed revamp will only hurt your brand.
On that note, what you need to do is to kickstart your website redesign project as soon as possible. This is indeed no small feat, but there are ways to make this undertaking more manageable.
To help you get started on the right track, here are some interesting design trends worth exploring for your site:
1. Attention-grabbing Fonts and Font Sizes
It is not wrong to put a lot of thought into your site’s layout, graphics, and images. However, you must not forget to take a closer look at your font choices as well.
The text is what visitors interact with most of the time. It is what they usually read and pay attention to as they get more information about your company and your services. For this reason, the font style you choose significantly impacts the story you want to tell your visitors. It also gives them a better understanding of who you are, what your values are, and how you do business.
One style you may incorporate in your website is making your text on the first fold of the homepage large and striking. Doing so helps draw the attention of your visitors and allows them to read vital information quicker.
2. Dark Mode/Light Theme
‘Dark mode’ is everywhere now, and there are various statements regarding its benefits. Some studies claim that this mode makes it easier for people to stay focused on their work, while others claim that this can reduce eye strain and even improve visibility for users with low vision.
While there are different views on the matter, one truth remains: users want it; they’ve fallen in love with the feature.
If you want to take your business’ website up a notch, this is a feature worth adding to it. Giving your users the option to switch between a light theme or the dark mode may encourage more them to have a look around your website. Ultimately, this can inspire them to become patrons later on.
3. Interactive Hover Effects
Especially if your business or firm is connected to entertainment, design, or game, this design trend is worth incorporating into your website. Mouse-over interactivity might be just what you are missing to bring life into your site and make it look dynamic.
To see this design trend in action, visit YouTube and hover your cursor over any video on the homepage. You will notice that a brief preview of that video plays every time you move your mouse over it. Replicating this feature on your website can help make it more attractive.
You do not necessarily need videos to implement this. You can work with static images or even written content—make them do something every time your visitors linger on them. Doing so makes your site look professionally made and updated.
People are more likely to trust brands with a skillfully made site. Additionally, they regard constantly updated sites as professional, credible, and reliable. Considering all of these, keeping up with the latest trends in web design and applying them to your site will do wonders for your business.
This may be indeed an overwhelming project, but working on the three trends mentioned above is a great way to get started in the process.
If you are looking for a highly skilled website design agency in Northampton, you’ve come to the right place! Here at Fruitbowl Studio, we specialise in creating websites that streamline business operations and effectively automate processes. Get in touch today to get a quote or learn more about our expertise.