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While the rest of your marketing campaigns are important, nothing is more crucial than ensuring your website’s quality is top-notch. It serves as your firm’s storefront, the blueprint that serves as the main attraction your potential customers can interact with. 

Due to the increasingly competitive market, a good website just won’t cut it. It needs to break through and convert users into active users and potentially loyal customers. To do this, you need to create a great website. Thousands of templates are available on various platforms, but to stand out from the crowd, your website needs to be as unique as your brand. To start with, here are the three most essential elements of effective web design:

Element #1: Less is more

If you wish to make an effective website, incorporate simplicity into the mix. According to a study by The Paradox of Choice, the more options given to people, the less inclined they will be to choose. In the context of web design, having too many buttons or designs will overwhelm your visitors. This also prolongs the amount of time for them to make a decision, which will usually result in a much lower conversion rate. 

Keep in mind that users visit your site with a specific purpose in mind, and that goes beyond just admiring aesthetics. Visually appealing layouts are important, but make sure that your design doesn’t detract users from finding what they need. 

Element #2: Be consistent

Consistency builds trust, and that applies to your brand and website design. If you wish to gain the trust of your visitors, maintain consistent design elements across your website, as this invokes credibility and a single message. One good example is to maintain a navigation panel or a menu bar on top of every web page. Your website will also benefit from keeping the same fonts and colours across each page. 

Element #3: Prioritise loading time speed

The days of dial-up internet is long over – back then, websites were slow to load and didn’t provide a good user experience. If your website operates the same way, you won’t see conversions. Users will abandon your website if it takes more than three seconds to load on average. Anything longer than that will cost you potential sales.

To speed up your site, optimise image sizes. By optimising large file sizes, it’ll allow your site to load faster and more consistently. If this doesn’t work, it may be time to switch servers. No matter what type of device they’re using, be it a desktop or mobile device, your website should load within seconds. Make sure to test frequently—doing so will ensure that your website is performing as expected.

The Bottom Line

As you draft your web design plan, keep your main goal in mind. It should be evident across all pages, so be clear, upfront, and honest about what your brand is trying to achieve. Don’t try to hide behind visually pleasing designs—a website with no relevant content is as good as nothing, if you have poor loading speeds and overwhelming layouts, you’ll end up losing opportunities. 

Do you need an extra set of hands designing your website? If you’re looking for a web design agency in Northampton, contact Fruit Bowl Studio! We design mobile-friendly websites that deliver results, ensuring that your visitors experience the best of your brand. Schedule a meeting with us today!

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