People often try to make stunning works of art out of their website to attract people. Unfortunately, if it looks anything like the wild imaginations of world-famous artists, you might be setting yourself up for failure. Remember, you are not creating art. You are making a website that is supposed to give visitors a user-friendly experience.
More often than not, simple designs do best in that department. Just take a look at Apple Inc.’s website. It is simple and extremely effective! The website is designed to make it easy for people to find information without looking barren or austere. It still looks aesthetically pleasing, but for the right reasons.
With that said, there are still plenty of ways to make your website unique. Here are the different aspects of your website where you can employ your creativity!
1. Create a unique brand
The first and most important place to be pumping all your creative juices is your company’s brand. Keep in mind that simple branding is still effective. Just look at big names like Apple, Microsoft, Nike, and other world-famous brands. Their logos are super simple yet unique.
When designing your logos and other materials, keep simplicity in mind. The simplicity makes it easier for people to remember your logo and recognise who you are. Also, be sure to match it with the rest of your website. You do not want something that clashes with the design of everything else. Otherwise, it might conjure confusion and be difficult to remember.
2. Write unique content
Another place where you can get creative is the content displayed on your website. Everything from written content to video content can and should be created with uniqueness and style in mind. People often try and copy other people’s written content, sacrificing the opportunity for a unique tone and voice.
When writing content for your website, stick to your voice. Whether it is professional, laid-back, fun, serious, or any of those characteristics, it should be consistent and reflect your brand. This will ensure that, when people read your content, they know that you are talking and not someone else.
3. Utilize unique images
A picture is worth a thousand words. Of course, that is just a saying, but the reality is that pictures say a lot.
When picking pictures for your website, be sure to use images that reflect your style, values, and brand. You can always work with professionals to have professional photos taken to populate your website. Your visitors will be grateful when they get to see stunning imagery that adds to the user experience. Plus, it will make you stand out from your competitors, which is always a positive!
As you can see, there are certain aspects of your website into which you can still inject your creative juices to make your site unique and engaging. However, always remember that less is more! You can create unique content, use fun pictures, and more, but do not go overboard. Stick to a design that is easy to navigate and valuable to your audience, and you will be rewarded with plenty of traffic, sales, and more that will set your business on the road to success.
Fruitbowl Studio is a digital agency specialising in website development and hosting to ensure companies get the best websites possible to maximise their business. If you are looking for a website design agency in Northampton, work with us today!